Japanese

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Concept|MOTTAINAI Action

Concept|Mottainai Action 信念|もったいないアクション 信念|もったいないアクション

Approach to food waste

Food loss is not just an environmental issue, it is also a social problem.

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MOTTAINAI to the world

There is always a reason for its existence.
The MOTTAINAI Action takes place in such sprit.

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Reconstruction of Japanese food culture

Japanese food culture has an unique phrase - "Itadakimasu". This is what Japanese people say before eating. Do you know why?

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